Personalised marketing: Marketing to me
09 Jun 2009 | by David Benady
be that, in many households, it is rarely clear who exactly is watching the television. Some doubt ...
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Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
CCP selects EuroDirect Cameo system for customer acquisition push
22 Jan 2009 | by Staff
CPP will use EuroDirect's Cameo system at the postcode, household and individual levels for geodemographic targeting. The company has also taken EuroDirect's marketing intelligence system Microvision to help perform customer analysis and profiling as well as target group visualisation. Paul Davies, head ...
Hotline: Domestic & General hunts for direct marketing agency
24 Oct 2008
Domestic & General, the appliance protection specialist, is on the hunt for a direct marketing
Yell pulls out of door-drop market
22 Oct 2008 | by Miranda Fitzgerald
. The magazine was launched in August and distributed to 1.5m households across the UK. After two pilot issues ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
Pharmaceutical 0.87 8.74 57.65 9 Drink 0.81 24.88 44.65 10 Household appliances 0.8 14.66 4 ... Household appliances 0.2 0.65 21 Household stores 0.17 2.21 22 Supermarkets 0.17 0.08 23 ... appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
for the industry, in that travel and transport companies and household-equipment suppliers have significantly ...
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
and household equipment suppliers have increased spend on direct mail by 35.5% and 27.2% respectively ...
Castle Cover awards DM account to Walker Agency
17 Jul 2008 | by Emily Evans
LONDON - Household insurance provider Castle Cover has appointed Walker Agency to handle its
HSBC under fire for 'identity theft' mailing
20 Feb 2008 | by Nikki Sandison
and household products such as domestic water credit 1 wk prepay 300.00... Negative cal chocs 10 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
