25 Jun 2010
| by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ...
-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ...
paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
01 Oct 2008
| by Robert McLuhan
Pharmaceutical 0.87 8.74 57.65 9 Drink 0.81 24.88 44.65 10 Household appliances 0.8 14.66 4 ...
Household appliances 0.2 0.65 21 Household stores 0.17 2.21 22 Supermarkets 0.17 0.08 23 ...
appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...
01 Oct 2008
| by Richard Abbott
for the industry, in that travel and transport companies and household-equipment suppliers have significantly ...
25 Sep 2007
| by Robert McLuhan
, letterheads and brochures, enough to fill more than 100 standard household recycling bins. What s more, he ...
are greatly reduced, the misdirected mailings stand out. In an average week, a household can receive 10 ...
by the agency last year for a household security specialist featured an envelope that had already been ripped ...
15 Aug 2006
| by by Ed Kemp
positioning. Mailings were sent to 80,000 householders who were about to replace their cars. Nissan ...
05 Apr 2006
| by by Suzanne Bidlake
tailored messages to 80,000 households, warm leads and cold prospects, who are about to replace their cars ...
of life.
The 4X4 mailing will target 20,000 households about to change their vehicles. A comic strip ...
05 Apr 2006
features on a mailshot being sent to 800,000 households. The Marketing Store devised the campaign.