Amazon takes on supermarkets with online grocery offering
07 Jul 2010 | by Joe Thomas
there are thousands of household, niche, ethnic and international grocery items, all available at the click of a ...
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CREATIVE STRATEGY: A pint of brand, please, Magners
15 Jun 2011 | by Simon S Kershaw
It s fascinating to see how a humble household object, like a key, can carry such powerful symbolism and even acquire quasi-magical properties; and how the significance of particular amuletic artefacts can change. Yes, it s analogy time. What was once a simple product bearing its manufacturer ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
Nectar to run Emergency Budget tactical ads to reassure consumers
21 Jun 2010 | by Alex Brownsell
difference." Nectar claims to have around 17 million active household accounts, with participating ...
Carling runs free-pint promotion to help on-trade
17 May 2010 | by Gemma Charles
LONDON - Carling is sending vouchers offering a free pint to two million households in a bid
Mark Ritson on Branding: Heinz meanz business
03 Nov 2009 | by Mark Ritson
1bn in the UK, according to Nielsen. TNS Worldpanel data reveals that 97% of households buy at least ...
Loyalty cards face a struggle in an era of price discounting
18 Aug 2009 | by David Benady
The scheme claims that 10.8m households have earned points on their cards in the past 12 weeks. Over its six ...
BD scoops DMA door drop award for Lurpak campaign
27 Feb 2009 | by Jacquie Bowser
BD's campaign centred on door dropping leaflets with free and money-off next purchase coupons to encourage the trial and repeat purchase of Lurpak butter among highly targeted householders who had previously favoured competing brands. The DMA gave honourable mentions to runners-up Virgin Media and Comet ...
Times gives Waitrose shoppers 10,000 copies via Ocado
28 Oct 2008 | by Alison Donnelly
The tie-up means that the newspaper will be distributed to about 10,000 extra households daily, significantly bolstering the News International title's circulation and sampling reach. Ocado, which makes an average of 65,000 deliveries every week, said that The Times was chosen because it is 'a favourite read ...
United Biscuits launches product trial push for Go Ahead!
13 Jun 2008 | by Staff
various exciting formats." Go Ahead! launched in 1996 and is bought by 4.9m UK households, according ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
