to remove filtersSC Johnson hands global ad account to BBDO and Ogilvy & Mather
29 Jul 2011 | by Sara Kimberley
-standing partnership." SC Johnson makes a number of other household brands, as well as Pledge and Mr Muscle. BBDO ...
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Acxiom bids to bulk up data on affluent consumers
15 Sep 2011 | by Daniel Farey-Jones
The company is gathering information about family size, household income, age, and professional status, among other data. The survey also covers internet and mobile phone usage, communication ... households selected using Acxiom s Personicx customer segmentation system. Bespoke questions are available ...
WPP acquires data marketing business I-Behaviour
10 Nov 2010 | by Sarah Shearman
in the US. It covers purchases by 171 million consumers from 110m households and also has information ...
Energy Saving Trust hands DM account to SFW
08 Oct 2010 | by Sara Kimberley
emissions and, therefore money, should be as important to those running fleets as it is to householders ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
DM industry beats government recycling targets
01 Apr 2010 | by Matt Williams
Last year 76.5% of direct marketing material was recycled, well ahead of the 2009 target of 55% figure, and even beating the 2013 target of 70%. The DMA has attributed the success to better-targeted campaigns, improved industry initiatives, as well as a rise in household recycling levels. The figures mean ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
