11 Jan 2012
the internet will work all the time.
VM How many computers are there in your household?
Mktg Three.
VM ...
15 Sep 2011
| by Daniel Farey-Jones
The company is gathering information about family size, household income, age, and professional status, among other data.
The survey also covers internet and mobile phone usage, communication ...
households selected using Acxiom s Personicx customer segmentation system.
Bespoke questions are available ...
29 Jul 2011
| by Sara Kimberley
-standing partnership."
SC Johnson makes a number of other household brands, as well as Pledge and Mr Muscle.
BBDO ...
15 Jun 2011
| by Simon S Kershaw
It s fascinating to see how a humble household object, like a key, can carry such powerful symbolism and even acquire quasi-magical properties; and how the significance of particular amuletic artefacts can change.
Yes, it s analogy time. What was once a simple product bearing its manufacturer ...
20 May 2011
| by Kim Benjamin
over time to lessen the need for such fine-tuning.
Appliance of science
Proximity London has been ...
15 Mar 2011
| by Ed Owen
BSkyB is said to be able to deliver targeted ads to households based on their subscription package ...
by how specific ads can target specific households by data protection laws.
Instead, ads are believed ...
, allowing targeted ads to be shown to households. Neighbours could have completely different ads served ...
27 Jan 2011
| by Daniel Farey-Jones
The Home Move Box service delivers samples and marketing material from brands including John Lewis, Virgin Media and Fairy, to opted-in recent home movers.
Since taking over as HMB's utility partner from British Gas in October, E.ON has reached around 50,000 households.
It is now paying ...
10 Nov 2010
| by Sarah Shearman
in the US. It covers purchases by 171 million consumers from 110m households and also has information ...
08 Oct 2010
| by Sara Kimberley
emissions and, therefore money, should be as important to those running fleets as it is to householders ...
05 Aug 2010
| by Simon S Kershaw
and all the household names in between, writes Simon Kershaw.