Search results for Household Appliances

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We'll Call You - Virgin Media

the internet will work all the time. VM How many computers are there in your household? Mktg Three. VM ...

Acxiom bids to bulk up data on affluent consumers

The company is gathering information about family size, household income, age, and professional status, among other data. The survey also covers internet and mobile phone usage, communication ... households selected using Acxiom s Personicx customer segmentation system. Bespoke questions are available ...

SC Johnson hands global ad account to BBDO and Ogilvy & Mather

-standing partnership." SC Johnson makes a number of other household brands, as well as Pledge and Mr Muscle. BBDO ...

CREATIVE STRATEGY: A pint of brand, please, Magners

It s fascinating to see how a humble household object, like a key, can carry such powerful symbolism and even acquire quasi-magical properties; and how the significance of particular amuletic artefacts can change. Yes, it s analogy time. What was once a simple product bearing its manufacturer ...

What digital marketers can learn from DM

over time to lessen the need for such fine-tuning. Appliance of science Proximity London has been ...

BSkyB's targeted ad system is 'ready'

BSkyB is said to be able to deliver targeted ads to households based on their subscription package ... by how specific ads can target specific households by data protection laws. Instead, ads are believed ... , allowing targeted ads to be shown to households. Neighbours could have completely different ads served ...

E.ON in push to convert home mover prospects

The Home Move Box service delivers samples and marketing material from brands including John Lewis, Virgin Media and Fairy, to opted-in recent home movers. Since taking over as HMB's utility partner from British Gas in October, E.ON has reached around 50,000 households. It is now paying ...

WPP acquires data marketing business I-Behaviour

in the US. It covers purchases by 171 million consumers from 110m households and also has information ...

Energy Saving Trust hands DM account to SFW

emissions and, therefore money, should be as important to those running fleets as it is to householders ...

CREATIVE STRATEGY: Old Spice and the dark art of keeping old brands alive

and all the household names in between, writes Simon Kershaw.

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