07 Jul 2011
| by Jane Bainbridge
Household-paper brands are holding firm against own-label, but heavy discounting is an issue when...for manufacturers. Justifying added-value benefits on items such as toilet tissue when household budgets are being ...
in facial tissues.
In 2010, household paper sales reached 1.74bn according to Mintel, but much ...
has lifted sales - 23% of households have more than one bathroom, up from 21% in 2006. Three in 10 ...
18 Jan 2011
| by Jane Bainbridge
entertaining at home, such as dinner parties, has helped boost household-cleaner sales.
Over the past five ...
householders are averse to devoting long periods of time to tidying up, more than three-quarters of adults care ...
products as essential buys. In the same way as many FMCG sectors, however, the household-cleaners market ...
19 Nov 2010
WINNER
Title: BRUzil
Duration period: May 2010-July 2010
Media agency: PHD North
Media director: Jason Spencer
Account director/media planner: Lorraine Jones
Creative agencies: Leith, Blonde, Burt Greener
Creative directors: Ed Brooke (Leith), Phil Adams (Blonde), Lorna Burt
(Burt Greener)
Account...
28 Oct 2010
View all of the winning campaigns from the Grocery, Soft Drinks & Household category.
27 Jan 2010
| by Jane Bainbridge
. One might assume, therefore, that household fresheners would benefit from the stay-at-home trend ...
were used in 17m UK homes. Ninety-four per cent of the market is accounted for by the household ...
promotions. Within the total household products market, fresheners account for 13% of value sales ...
27 Nov 2009
WINNER
Title: Walkers 'Do Us A Flavour'
Duration period: August 2008-May 2009
Media agency: OMD UK
Media director: Philippa Glass
Account directors/media planners: Sarah Mcbeath, James Campbell
Creative agency: Abbott Mead Vickers BBDO
Creative director: n/s
Account director: Simon Lamplough...
26 Nov 2009
| by Jennifer Whitehead
than per household according to leaked government documents seen by The Times....The tax will also include VAT, meaning that a household with separate phone lines for telephone, fax and broadband would pay 21.15 a year, rather than the 6 that had been mooted initially. The tax ...
that up to 1.7 million households could be affected by the plan to charge per line, and that the tax ...
25 Sep 2009
| by Staff
LONDON - Shower radios, electric candles and electric nailfiles were voted the worst household...;}
The shower radio has come top of the list of worst household gadgets, cited by 49% of in a random survey ...
that recommendations from friends or family had enticed them into buying many of their most useless household gadgets ...
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Top 20 Worst Household Gadgets ...
15 Sep 2009
| by Jane Bainbridge
for household chores continues to fall mostly to them. The way in which people clean their homes has changed ...
. The recession has also affected the household cleaning sector. This year its value has dropped to an estimated ...
household fresheners. Consumers looking for quick-fix solutions could be hoping to mask the lack of genuine ...
10 Sep 2009
| by Fiona Ramsay
LONDON - Comet is running a scrappage scheme for domestic appliances, offering 20% off large kitchen appliances including brands like Bosch, Neff and Siemens.