The domestic kitchen appliance company has invited seven agencies to submit tenders, with a view to drawing up a shortlist, as it looks for a strategic partner to help develop a more direct relationship with its customers. It wants a programme that combines on- and offline communications to increase loyalty ...
The electrical appliance manufacturer awarded all of its digital and eCRM work to LBi, with Tequila\ picking up the experiential part of the account, after a pitch that also included Lowe and Rapp. Electrolux called a review of the account in September, with the process led by Agency Assessments ...
marketing initiative that contains free brand representations from a range of household brands.
Domestic & General, the appliance protection specialist, is on the hunt for a direct marketing
The agency replaces TBWA/Chiat/Day as the incumbent on the account, and has been briefed to create a new marketing campaign for the household products manufacturer, which will break early next year. David Droga, the creative chairman of Droga5, said: "Method has built an amazing brand in such a short ...
LONDON - Domestic & General, the appliance protection specialist, is on the hunt for a direct...offers warraties across a wide range of home appliances, does not have an incumbent marketing agency. ...
-based small domestic appliance brand, to promote its range of food blenders in India. The animals, a "blend ... demand for home appliances that has been spurred by a growing economy. The brand is marketed in India ...
taken to using the appliance to make lassis. As the action unfolds, a voiceover explains: "If you ...
The ad, for the company's new steam washer, forms part of a global marketing strategy including TV, print and online promotion. It is the company's first ad for its electrical appliances in more than five years. Shot in Shanghai, the ad is aimed at demonstrating the power of steam cleaning ...
Lowe has won the 25 million pan-European advertising account for Electrolux, the Swedish household appliance producer, following a pitch against BBDO. The agency will handle the advertising and digital accounts for the company's three consumer brands, Electrolux, AEG and Zanussi, which produce a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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