WPP acquires data marketing business I-Behaviour
10 Nov 2010 | by Sarah Shearman
in the US. It covers purchases by 171 million consumers from 110m households and also has information ...
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SC Johnson hands global ad account to BBDO and Ogilvy & Mather
29 Jul 2011 | by Sara Kimberley
-standing partnership." SC Johnson makes a number of other household brands, as well as Pledge and Mr Muscle. BBDO ...
Energy Saving Trust hands DM account to SFW
08 Oct 2010 | by Sara Kimberley
emissions and, therefore money, should be as important to those running fleets as it is to householders ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
Save the Children launches legacy marketing campaign
19 Feb 2010 | by Matt Williams
The integrated campaign, created by Touch DDB, includes a four-part viral charting the most pivotal periods in the charity's history. The film covers the year that Save the Children was set up in 1919, World War Two, the period in the 1970s when the charity became a household name and the present ...
Campaign fantasy agency
07 May 2009
household names from adland, has an almost magical connection with the general public and is a truly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
