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The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

31 May 2012

that first employed him as a book-keeper, was a pioneer in the appliance of science to the business. Not only ...

Electrolux appoints DDB Europe to £25m pan-European ad account

04 May 2012 | by Sara Kimberley

Electrolux, the household appliance manufacturer, has appointed DDB Europe to handle its £25m pan...appliances and floor-care products. ...

On The Campaign Couch ... with JB

19 Apr 2012 | by Jeremy Bullmore

than men, they understood what it was like to manage the meagre household budget, to patch and clean ...

Nostrum

10 Apr 2012 | by Juan de Andres-Gayon, Nostrum

same year, another company, NPD Group, reported that 48 per cent of households used ketchup in a ...

Serviceplan Group

10 Apr 2012 | by Florian Haller, Serviceplan Group

such as "14/49" and "net household income from EUR3,000" will be replaced with quasi-individual consumer ...

Electrolux reviews £25m ad business

09 Feb 2012 | by Anne Cassidy

Electrolux, the household appliance manufacturer, is reviewing its £25 million pan-European ad...and creative material for the brand's strategic initiatives in Europe across its domestic appliances and floor ...

Can LBi bring cohesion to its blending promise?

24 Nov 2011 | by Katherine Levy

.ON that helps customers save on household fuel. And LBi is no doubt currently beavering away on a utility tool ...

Lean Mean Fighting Machine wins Domestos global digital account

12 Oct 2011 | by Sarah Shearman

, managing partner at Lean Mean Fighting Machine, said: "Household bleaches and cleaners do not leap out ...

Rory Sutherland: Why opposing views on marketing theory are often both right

25 Aug 2011 | by Rory Sutherland

and mildly downcast, and his first action on speaking to the householder was not to talk about his fine range ...

Oak Furniture Land appoints first creative and media agencies

11 Aug 2011 | by Sophie Maden

-for-like sales growth and we intend to maintain this pace until our brand is firmly established as a household ...

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