Is C5 right about YouView?
30 Jun 2011 | by Alasdair Reid
the likes of PS3 and Xbox. There's some potential for getting Freeview households to trade up but ...
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Agencies line up for General Mills digital brief
14 Jul 2011 | by Matt Williams
of retained agencies. General Mills currently oversees six household brands in the UK, including ...
Elvis: Press Refresh
29 Jun 2011 | by Richard Neville, Elvis
, they could go national. Suddenly, every household in the land became a potential consumer. Companies ...
Saatchi & Saatchi New Directors' Showcase
24 Jun 2011 | by Katherine Levy
series of "domestic sex machines" fashioned out of household furniture. By each vibrating construction ...
Why advertisers should welcome time-shifted TV
23 Jun 2011 | by Sav Evangelou and Lindsey Clay
live (87 per cent in those households that have a DTR) because people prefer it that way. We want ... -skipping. Nearly half of UK households now have a DTR, and that will continue to grow, and we would expect time ...
Indesit hands £100m pan-European ad business to JWT
09 Jun 2011 | by Sara Kimberley
Indesit, the household appliances manufacturer that owns the Hotpoint and Ariston brands, has...household appliances, and owns the white goods brands Stinol and Scholtes, and the Cannon cooker range. ...
All about...Web TV ad trading
09 Jun 2011 | by Alasdair Reid
, by the end of 2011, in up to a quarter of UK households, the main sitting room TV will be capable of web ... : "The new gatekeepers will hold the viewing and household data necessary to make addressable advertising ... are numbered. As one buyer puts it: "Betting my clients' money on data from a 5,200-household panel is actually ...
CNBC promotes web launch with ad campaign
23 May 2011 | by Arif Durrani
's reach to 130 million households across EMEA. ...
Howard quits the Halifax over ad snub?
20 May 2011 | by John Reynolds
household name. Steve Griffiths, director of Halifax brand and customer marketing, said: "Howard has ...
Kraft gets passionate in latest Kenco Millicano ad
17 May 2011 | by Sara Kimberley
. With 10 levels of increasing difficulty, users face a varied array of household obstacles to stop ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
