And in the real world... Philips, Co-op, Lloyds and more
13 Oct 2009 | by Matt Williams
to turn to the asset protection scheme. Source: The Guardian Thousands of households across Devon ...
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Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
