Electrolux appoints DDB Europe to £25m pan-European ad account
04 May 2012 | by Sara Kimberley
Electrolux, the household appliance manufacturer, has appointed DDB Europe to handle its £25m pan...appliances and floor-care products. ...
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The history of advertising in quite a few objects: 32 Commodore J Walter Thompson
31 May 2012
that first employed him as a book-keeper, was a pioneer in the appliance of science to the business. Not only ...
On The Campaign Couch ... with JB
19 Apr 2012 | by Jeremy Bullmore
than men, they understood what it was like to manage the meagre household budget, to patch and clean ...
How the Tesco brand lost its value
19 Apr 2012
breaking up and arguing over all the very reasonably priced household items. Brilliant slice ...
Nostrum
10 Apr 2012 | by Juan de Andres-Gayon, Nostrum
same year, another company, NPD Group, reported that 48 per cent of households used ketchup in a ...
Serviceplan Group
10 Apr 2012 | by Florian Haller, Serviceplan Group
such as "14/49" and "net household income from EUR3,000" will be replaced with quasi-individual consumer ...
All about ... IPC's GenerationYNot! research
08 Mar 2012
. - Responsible, with 98 per cent of them making the household buying decisions. - Technophiles - 31 per cent ...
Electrolux reviews £25m ad business
09 Feb 2012 | by Anne Cassidy
Electrolux, the household appliance manufacturer, is reviewing its £25 million pan-European ad...and creative material for the brand's strategic initiatives in Europe across its domestic appliances and floor ...
Turkey of the Week - Saniflo
09 Feb 2012
"Bathroom piping isn't the easiest sell, but overlaying a Mozart piano sonata with a cheesy US voiceover and even cheesier finger-clicking surely isn't the way forward. The household sets look likely to fall apart at any minute. That said, not since the Giovanni Rana pasta ad with Tim Lovejoy has ...
Campaign of the Year: John Lewis
15 Dec 2011
household name when she was recruited to provide the vocals for the ad s song, a cover of The Smiths Please ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
