The TV and print campaign will see P G communicating for the first time that it is the company behind 50 household brands, including Ariel, Duracell, Fairy, Gillette, Pampers and Olay. The Proud Sponsor of Mums campaign puts mums at its heart, recognising, celebrating and thanking them ...
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
rates again". Michael, a 52-year old lecturer, said his household would be "spending pretty much ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters