Identifying the taste setters
09 Mar 2012 | by Jan Worsley
and 34 years old, often in full time employment and responsible for the household s grocery shopping ...
s healthcare, personal care and household brand portfolio. Before taking this all-encompassing role, Gaa ...
and 34 years old, often in full time employment and responsible for the household s grocery shopping ...
cancelled. The Cosby Show had 50% household reach at its peak in the late 80s. These days American idol ... video audience is more affluent in terms of both education and household income. Putting ...
Household budgets might be tight but shoppers are focusing on value for money rather than cheap...As turmoil in the Eurozone continues, shoppers are maintaining the hard-nosed approach that they adopted post recession. When household expenditure started its steady increase a few post-recession years ago while earnings remained static, British shoppers cut back on out-of-home luxuries - items ...
Household-paper brands are holding firm against own-label, but heavy discounting is an issue when...for manufacturers. Justifying added-value benefits on items such as toilet tissue when household budgets are being ... in facial tissues. In 2010, household paper sales reached 1.74bn according to Mintel, but much ... has lifted sales - 23% of households have more than one bathroom, up from 21% in 2006. Three in 10 ...
Product premiumisation and NPD are two features of the dishwashing detergents sector. As the number of households owning a dishwasher has increased (up 42% in 2010), most innovation has occurred ... of dishwashers is expected to rise, as is the number of one-person households - these tend not to have ...
, which spans health, personal care, and household brands. Becht, commenting on the full-year results ...
and their spending power hit. A 2.5% increase in VAT will mean a 6.2bn increase in household spend ... in 2011. The average UK household will be 225 a year out of pocket, with this figure rising to 448 ... insignificant, but is actually going to have a major impact on many UK households' finances. "For marketers ...
into household incomes." Elsewhere, figures from retailer John Lewis today (26 November), show brisk Christmas ...
, the YouGov/ Bloomberg Household Economic Activity Tracker (H.E.A.T) suggested consumers are unwilling ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.