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Campaigns: Public sector - WRAP tells public to end food waste

05 Dec 2008 | by Alex Black

and contributed to the LFHW website, and consumer feedback by WRAP found an additional 1.45 million households ...

Public Affairs: Kraft hires Lexington for 'healthy food' debate

22 Jul 2005

. The maker of household brands including Dairylea, Philadelphia, Toblerone and Kenco has been something of a ...

ANALYSIS: Haircare brands vie for attention with use of PR

28 Nov 2003 | by Lexie Williamson

Beattie Communications will sit down with its new client, hair and beauty chain Saks, this week to hammer out a PR strategy around the client's aim of becoming 'a household name' among readers of Vogue through to Bella. Saks head of marketing Laura Halford-MacLeod is confident that the company's range ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

of microprocessors is a household name is no mean feat in itself. Chosen by IBM in 1981 to power the first-ever PC ...

CAMPAIGNS: Consumer PR - Harrods puts LG's family in shop window

07 Jun 2002 | by BEN BOLD

appliances. Harrods, owned by Mohamed al Fayed, rented the space to LG. Herald decided four people living ...

Cow scoops two haircare brands consumer remit

08 Mar 2002 | by HOLLY WILLIAMS

Cow won a five-way pitch to handle PR for all BaByliss and Revlon personal care appliances such as hair-dryers, styling tools, men's grooming products, women's beauty appliances and relaxation spas. The agency, which replaces incumbent BMA, is aiming to fight off increasing competition in the haircare ...

PNCG triumphs in pitch to launch Hotpoint products

01 Mar 2002 | by MATT WEINER

White goods brand Hotpoint's parent company General Domestic Appliances has appointed the Porter..., Creda and Cannon, is the largest player in the UK's domestic appliance market. ...

Blue Rubicon to manage Lever Faberge image job

07 Dec 2001 | by HOLLY WILLIAMS

Lever Faberge - the consumer giant behind household brands Dove, Persil and Lynx - is to rethink its corporate image with the help of newly hired PR firm Blue Rubicon. Lever Faberge head of corporate relations Emma Flack staged an eight-way pitch before handing the six-figure PR brief to Blue ...

Reckitt Benckiser drops WSW as FD wins financial job

23 Nov 2001

Household goods giant Reckitt Benckiser has dropped City PR incumbent Weber Shandwick Worldwide in favour of rival Financial Dynamics. Neither FD nor FTSE 100 firm Reckitt would comment ... . It is believed Reckitt - the name behind household brands such as Vanish - held an extensive pitch process ...

Morris to develop brand focus with Iroquois start-up

21 Sep 2001

electronics manufacturer Mission and SiPix digital imaging appliances. Morris merged her Red Rooster ...

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