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Sector Insight: Household cleaners

entertaining at home, such as dinner parties, has helped boost household-cleaner sales. Over the past five ... householders are averse to devoting long periods of time to tidying up, more than three-quarters of adults care ... products as essential buys. In the same way as many FMCG sectors, however, the household-cleaners market ...

Get cleaning already, advises Reckitt Benckiser

by advertising its portfolio of household care brands with the line that January is the time to get your place...together the leading household name brands to work with stores to deliver great in-store offers ...

The Year Ahead

, Global category director for surface care Reckitt Benckiser The household, healthcare and personal ...

Reckitt Benckiser reduces carbon per product by 11%

Household and personal care giant Reckitt Benckiser (RB) has reported it cut the amount of carbon

The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?

that children love the puppy is because they aspire to have a household pal exactly like that. I think Andrex ...

New Year VAT increase to trigger £2.3bn consumer squeeze

and their spending power hit. A 2.5% increase in VAT will mean a 6.2bn increase in household spend ... in 2011. The average UK household will be 225 a year out of pocket, with this figure rising to 448 ... insignificant, but is actually going to have a major impact on many UK households' finances. "For marketers ...

Retail sales jump in the run-up to Christmas

into household incomes." Elsewhere, figures from retailer John Lewis today (26 November), show brisk Christmas ...

Reckitt Benckiser fought recession with 8% lift in spend

to maintain sales of its household, health and personal care brands throughout the recession.

Retailers braced for disappointing Christmas

, the YouGov/ Bloomberg Household Economic Activity Tracker (H.E.A.T) suggested consumers are unwilling ...

Dettol launches help drive Reckitt past £2bn quarterly revenue

. The group also improved its gross margin from 59.4% to 60.2%. Total household and health and personal ...

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