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Profile: Simon Morris, chief marketing officer of LoveFilm

the Hedgehog a household name in the early 90s, to learning 'a great deal' of what he knows from Rupert Murdoch ...

P&G 'proud sponsor of mums' by Wieden + Kennedy

The TV and print campaign will see P G communicating for the first time that it is the company behind 50 household brands, including Ariel, Duracell, Fairy, Gillette, Pampers and Olay. The Proud Sponsor of Mums campaign puts mums at its heart, recognising, celebrating and thanking them ...

Confessions of an internet adman

will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...

BR Video: Consumers plan no change in spending habits

rates again". Michael, a 52-year old lecturer, said his household would be "spending pretty much ...

BBH releases new ad for LG Electronics

The ad, for the company's new steam washer, forms part of a global marketing strategy including TV, print and online promotion. It is the company's first ad for its electrical appliances in more than five years. Shot in Shanghai, the ad is aimed at demonstrating the power of steam cleaning ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.