Philips follows sexy toys with hair removal
22 Apr 2010 | by Joe Thomas
removal device - following on from sex toys and high-end kitchen appliances.
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Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
Experian adds new classifications to Mosaic 2009
30 Jun 2009 | by Staff
Normal 0 Mosaic 2009 launches next week with updated classifications to reflect changing UK demographics and key social trends of the past five years. These include: The ageing population Increased regional and ethnic diversity Changes in household composition. The new segmenting ...
Homebase to replace Spend & Save with Nectar scheme
16 Mar 2009 | by Daniel Farey-Jones
marketing capability with access to 50% of UK households and an on-going source of detailed and actionable ...
Philips decides new experiential agency roster
23 Feb 2009 | by Fiona Ramsay
Appliances & Personal Care with Consumer Electronics businesses early this year.
Philips reviews UK agency arrangements
08 Dec 2008 | by Fiona Ramsay
of its Domestic Appliances & Personal Care and Consumer Electronics businesses early this year.
LBi and Tequila\ share £4m Electrolux DM account
04 Dec 2008 | by Matt Williams
The electrical appliance manufacturer awarded all of its digital and eCRM work to LBi, with Tequila\ picking up the experiential part of the account, after a pitch that also included Lowe and Rapp. Electrolux called a review of the account in September, with the process led by Agency Assessments ...
Royal Mail dispatches first commercial Matter box
27 Nov 2008 | by Dan Leahul
initiative containing free branded objects, to 30,000 UK households over the weekend.
Royal Mail launches first commercial 'Matter' box initiative
26 Nov 2008 | by Matt Williams
marketing initiative that contains free brand representations from a range of household brands.
Hotline: Domestic & General hunts for direct marketing agency
24 Oct 2008
Domestic & General, the appliance protection specialist, is on the hunt for a direct marketing
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
