NEWS: Texas steps up PR in race to become a household name
21 Jun 1996
Texas Instruments, the US hi-tech giant, is stepping up its PR activity in a bid to become of the world s top three sellers of laptop computers by the year 2000.
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NEWS: GCI tempts Evans to head up corporate and consumer PR
26 Jul 1996 | by LEXIE GODDARD
managing director Adrian Wheeler is banking on Evans to attract FMCG, household and women s interest ... of Grey gives it potential introductions to major household names. ...
NEWS: AMP hires A Plus to spark electronics PR in Europe
03 May 1996 | by JOHN-PIERRE JOYCE
, including the automotive, household appliances, computer and telecommunications industries. However, AMP ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
