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The X Factor to launch online branded content shop

Very.co.uk will host a dedicated section of the official website at www.itv.com/xfactor, where fans of the show can read weekly fashion content related to The X Factor and buy branded clothes and household items. As part of the partnership, the finalists and the Very.co.uk designers will collaborate ...

Confessions of an internet adman

will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...

Annual: Top 10 posters

, 'decibels' BBH's promotion of Electrolux's appliance of silence made wonderful use of outdoor versatility ...

ITV eyes merchandising revenue from teen show Britannia High

The broadcaster plans to roll out a range of merchandise associated with the primetime ITV1 programme, including clothing, DVDs, books and household items, and is likely to run live tours of the show. ITV is hoping to emulate Disney's success in merchandising its High School Musical series of films ...

The Work: New Campaigns - The World

-based small domestic appliance brand, to promote its range of food blenders in India. The animals, a "blend ... demand for home appliances that has been spurred by a growing economy. The brand is marketed in India ...

Power 100 Marketers of 2008: 51-100

of the frozen chips market this year, and more than two-thirds of households buy its products. Eyles, who refers ...

The Work: New campaigns - UK

presents a range of household items from past and present, including CDs, Rubik's Cubes, pencil sharpeners ...

Campaign Media Awards 2007: Finalists

manager: Phil Mehl GROCERY, SOFT DRINKS AND HOUSEHOLD Title: Persil Happy Feet Media agency ...

Big brands take up residence at home-shopping channels

available in 21m homes - a 12% increase on last year. Last month more than 4.5m households tuned ...

City Republic: Nike, US interest rates and C4's birthday

Umbro himself. P G leads the march of the household giants If you ever wondered what those guys from ... -Benckiser, their European household products rival, apparently earned $22m last year. So this lot must be doing something ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.