What London 2012 sponsors can learn from Beijing
19 Aug 2008 | by David Tiltman
have become global household names. As a result, social media platforms have been making their Olympic ...
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The Work: New Campaigns - The World
12 Sep 2008
-based small domestic appliance brand, to promote its range of food blenders in India. The animals, a "blend ... demand for home appliances that has been spurred by a growing economy. The brand is marketed in India ...
Sir Stuart Rose: A thorn in the side of negativity
22 Jul 2008 | by Jemima Bokaie
. It is currently trialling household names such as Heinz and Marmite in the North East - a decision that, some ...
The green agenda gets personal
15 Jul 2008 | by Amanda Nottage
.' According to Green Matters, while consumers are happy to recycle household waste, convincing them to make ...
Brand Health Check: Pringle of Scotland
15 Jul 2008 | by Jemima Bokaie
with knitwear remains a household name, yet struggles to offer what the luxury shopper really wants. Cashmere ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
of the frozen chips market this year, and more than two-thirds of households buy its products. Eyles, who refers ...
McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs
13 May 2008 | by Nicola Clark
fuelled the rise of household debt. Barclays is the most-hated in the sector and it is notable ...
Luxury goods that put profits before prestige in a slowdown risk long-term brand damage
07 May 2008 | by Jemima Bokaie
flat-screen TV and one in six would buy designer-branded MP3 players and kitchen appliances. Source ...
Littlewoods Shop Direct expected to double profits
27 Feb 2008 | by Alex Donohue
, the celebrity endorsement has helped it attract newer and wealthier customers and grow the number of household ...
Marketing to real men
12 Feb 2008 | by Mark Tungate
for himself when his girlfriend moved out, taking all the appliances with her. Each chapter ended with household tips courtesy of Electrolux. The book format was designed to get around the fact that young men ...
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- Digital Sr. Creative Director Wunderman , Beijing
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
