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MasterCard, electronic payments Mercedes-Benz, automobiles Method, household cleaners and personal care ... , household cleaners and personal care Snow, beer Starbucks, coffee and fast- food retailer ...
Household budgets might be tight but shoppers are focusing on value for money rather than cheap...As turmoil in the Eurozone continues, shoppers are maintaining the hard-nosed approach that they adopted post recession. When household expenditure started its steady increase a few post-recession years ago while earnings remained static, British shoppers cut back on out-of-home luxuries - items ...
, pioneered by the chocolate-rich Magnum brand, means that in some households they have a place as a ...
in the household; one that moves Dad from being the adversarial budget-keeper, to an active supporter of frugal ...
-five cereals - is another stalwart, and often popular in young families' households because it is pure enough ... cereals remain highly popular in households with young families. ...
Shop-bought pizza is proving a rare grocery success story in challenging retail conditions. Pizzas, both chilled and frozen, have held their own in the recession, as shoppers see them as being convenient, affordable and something of a treat, particularly among the young and in family households. Price promotions ...
From Marmite's no-nonsense 'Love it or hate it' proposition to Nutella's successful assault on UK households, transforming it from a tasty continental curiosity to a much-demanded children's breakfast staple, there are several case studies in marketing excellence to be found in the sweet and savoury spreads sector ...
better than most. The role of the pet has been elevated in many households, according to research ... the sector, but over the past five years the number of households with dogs overtook those with cats. However, as cat owners are more likely to have more than one feline in their household, there is a greater cat ...
staples, perceived as both convenient and good value. They are particularly popular in households ...
and chocolate bars. Those buying crisps and salty snacks in the biggest volumes are households with children ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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