Agencies line up for General Mills digital brief
14 Jul 2011 | by Matt Williams
of retained agencies. General Mills currently oversees six household brands in the UK, including ...
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Jammie Dodgers introduces Choccie Dodger Monkey
25 Apr 2012 | by Kate Lloyd
Burton's Jammie Dodgers, the household biscuit favourite, is launching a campaign to support a new
Kraft gets passionate in latest Kenco Millicano ad
17 May 2011 | by Sara Kimberley
. With 10 levels of increasing difficulty, users face a varied array of household obstacles to stop ...
Doing dairy advertising with flair and creativity
06 May 2011
Foods, Europe's largest dairy products group, a household name in its Scandinavian heartland and a ... strategy. "Of course consumers want to reduce their household spends and we have to help them do that," he ...
Oreo creates online 'lick race'
03 May 2011 | by Sara Kimberley
market in 2008, converting one in three households. "Now we re launching Double Stuff Oreo with our ...
Weetabix reviews £10m ad account
20 Dec 2010 | by Sara Kimberley
launched its last TV ad in September. The 30-second spot starred a family of household pets to help ...
Campaign Big Awards 2010: Grocery, Soft Drinks & Household winners
28 Oct 2010
View all of the winning campaigns from the Grocery, Soft Drinks & Household category.
Clipper Teas prepares for Daybreak animation-led campaign
20 Oct 2010 | by Arif Durrani
' audience which we hope will tap into an additional 200,000 households." ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
Household Title A little bit tasty Photographer Nigel Harniman Brand Mars Entered by Nigel Harniman ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
