Irn-Bru's Scottish appeal lifts AG Barr
26 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
juice brand Rubicon, warned rising inflation and static household incomes would impact group sales ...
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Sector Insight: Cooking sauces
08 Feb 2011 | by Jane Bainbridge
, the challenge is to encourage frequency of use. This sector also needs to woo one-person households who are less ...
Helen Edwards on Branding: Be careful what you wish for
26 Jan 2011
,000 food, drink and household items. - Which? rates Ocado as the top online supermarket - the only one ...
Online video key to ROI in Cadbury's campaign
12 Jan 2011 | by Daniel Farey-Jones
April to 14 June in approximately 7,500 households participating in the Kantar Worldpanel service ... . The participating households' media consumption was measured by questionnaire, with the exception of online ...
Weetabix reviews £10m ad account
20 Dec 2010 | by Sara Kimberley
launched its last TV ad in September. The 30-second spot starred a family of household pets to help ...
Kellogg appoints Harrison as permanent marketing director
09 Dec 2010 | by John Reynolds
and will have responsibility for household brands including Kellogg s Corn Flakes, All-Bran and Rice Krispies ...
Hovis man to head Premier Foods marketing
09 Dec 2010 | by Ed Owen
responsibility for household brands including Branston and Mr Kipling. Goldstone, who has worked at Premier ...
New Year VAT increase to trigger £2.3bn consumer squeeze
03 Dec 2010 | by Ed Owen
and their spending power hit. A 2.5% increase in VAT will mean a 6.2bn increase in household spend ... in 2011. The average UK household will be 225 a year out of pocket, with this figure rising to 448 ... insignificant, but is actually going to have a major impact on many UK households' finances. "For marketers ...
Orangina 'anytime' by Fred and Farid Paris
30 Nov 2010
and using the drink as a substitute for a variety of household goods such as shampoo.
Retail sales jump in the run-up to Christmas
26 Nov 2010 | by Ed Owen
into household incomes." Elsewhere, figures from retailer John Lewis today (26 November), show brisk Christmas ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
