Public Sector: Beko fridge-freezers
19 Jan 2012 | by John Owens
that could lead to the appliance catching fire. The discovery meant that 500,000 products could be at risk ...
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MAGAZINE ABCs: Good Housekeeping closing in on number one spot
16 Feb 2012 | by John Reynolds
. Publishing executives of some of the household names in the sector, such as Cosmopolitan, Marie Claire ...
Linear commercial TV viewing reaches new high
15 Aug 2011 | by Maisie McCabe
of 2010. Of those households that have a digital TV recorder, such as Sky+ or Freeview+, time ...
Half our waking hours spent consuming media
19 Aug 2010 | by Jennifer Whitehead
in the UK, and five million households are signed up to HD services on pay-TV and the free satellite ...
World Cup helps boost TV audiences and commercial impacts
19 Aug 2010 | by Mark Banham
, as more households switched to digital transmissions (now 94.2%); an updated television measurement system ...
Biggest brands: Top 100 UK advertisers 2009
24 Mar 2009 | by David Benady
the company and its house-hold goods rivals. Unilever, the UK's third-biggest spender, increased its spend ... retreat from advertising by P G. Meanwhile, Reckitt Benckiser's UK marketing director for household ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
toiletries, healthcare, petcare, savoury home-cooking, spirits, wine, beer and household cleaning Dairy: 8 ... frequency and average spend are all rising; 86% of households bought its chocolate last year. The strongest ... take-home spirits, bought by nearly 20% of households, but 'Smirnoff and vodka are the brand ...
Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
British households. All data is based on the number and value of items being bought by these consumers ...
Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
, letterheads and brochures, enough to fill more than 100 standard household recycling bins. What s more, he ... are greatly reduced, the misdirected mailings stand out. In an average week, a household can receive 10 ... by the agency last year for a household security specialist featured an envelope that had already been ripped ...
Online ad spend: Internet establishes itself as a major advertising medium
25 Jan 2007 | by The Internet Advertising Bureau
, putting the UK ahead of the USA in terms of percentage of households with broadband. Furthermore ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
