Linear commercial TV viewing reaches new high
15 Aug 2011 | by Maisie McCabe
of 2010. Of those households that have a digital TV recorder, such as Sky+ or Freeview+, time ...
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Anti-poverty campaigners launch George Osborne satire
22 Nov 2011 | by Matthew Chapman
. The campaigners claim food speculation has added nearly 200 onto UK households' food bills in the past year ...
Ethnic groups not reflected in TV advertising
21 Apr 2011 | by Anne Cassidy
of consumers." Actors from ethnic minorities most frequently appeared in ads for household equipment ...
Census ads target young adults
18 Mar 2011 | by Maisie McCabe
TV ad in the three-phase campaign to encourage households to complete the 2011 Census went live on 21 ...
Census TV ad breaks tonight
21 Feb 2011 | by Daniel Farey-Jones
The first TV ad in a multi-phase campaign to encourage households to complete the 2011 Census goes...will visit households who have not responded by this time. Partner agencies include MediaCom, design ...
Energy Saving Trust hands DM account to SFW
08 Oct 2010 | by Sara Kimberley
emissions and, therefore money, should be as important to those running fleets as it is to householders ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
Household Title A little bit tasty Photographer Nigel Harniman Brand Mars Entered by Nigel Harniman ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
Adam & Eve lands £4m Save the Children ad brief
22 Apr 2010 | by Noel Bussey
it was launched; World War II; the 70s, when it became a household name; and the 2004 tsunami in Asia. ...
Climate change warning ad attracts political probe
24 Feb 2010 | by Daniel Farey-Jones
, with people and animals drowning. Carbon dioxide is shown rising from cars, homes and everyday appliances ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
