Mattel 'Hot Wheels' by Ogilvy London
16 Apr 2009
Household surfaces are transported to mountain terrains and coastal routes as the brand attempts
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The ads, created by VCCP London, feature household electrical goods discussing dream jobs and sharing career advice and will be shown in the North West of England. The ads feature the tag line "It s not luck, it s totaljobs.com", and follow a regional radio campaign using the same catchphrase ...
Household surfaces are transported to mountain terrains and coastal routes as the brand attempts
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.