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in the TV gets to know the members of the household - their age, likes and dislikes - it can serve ads ...
Turning an unknown brand into a household name is a tall order for any marketer. When the brand is a fledgling web TV service in a market dominated by the mighty BBC iPlayer, the challenge can seem ... men interested in the latest gadgets. 'Our challenge is to become a household name and reach a ...
media brands, notably the prospect of household-name magazines such as Top Gear being put up for grabs ...
The desire to be fit and healthy is as strong today as ever, although many people find it difficult to squeeze exercise time into busy lives. The advent of Nintendo's Wii Fit game, which is now in more than 5m British households, means that home exercise has come a long way since the days of Jane ...
Hoy, the most successful male cyclist in Olympic history, became a household name after winning three gold medals in Beijing in 2008. Kellogg believes his knowledge and experience of eating healthy and training regularly can appeal to out-of-shape men. Hoy, who has been nominated for this year's BBC Sports ...
the Sky Digital platform, which gave an immediate boost in household penetration. It was also the time ...
that she is excited by the prospect of sending Pampers TV ads only to households with babies, or a Pantene ...
commercials scheduled in ad breaks for ads tailored to individual households....Using demographic data generated by households opting in to receive targeted advertising, Sky would be able to push toy ads to families, or beauty products to young women. The ads would be swapped into programme breaks from a vault of ads stored on the Sky Plus PVR box. Targeted ads are described by Procter ...
that she is excited by the prospect of sending Pampers TV ads only to households with babies, or a Pantene ...
are in 9.7m households, but only about 5% of those are using Freeview+. We feel there is an opportunity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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