Identifying the taste setters
09 Mar 2012 | by Jan Worsley
and 34 years old, often in full time employment and responsible for the household s grocery shopping ...
to control the household budget. "This buying behaviour saw women's clothing perform less strongly than ...
and 34 years old, often in full time employment and responsible for the household s grocery shopping ...
,082 households pledged to turn down their heating. ...
and household items as they need this year. This represents a growing trend, with 67% of people being more ...
the pressure on household budgets, the key question is whether cash-strapped consumers are going to loosen ... to fall victim to household belt tightening. When interviewed in November, a third of shoppers (35 ... . Very tellingly, 10% of households said someone in their home had become unemployed or their income ...
children under 18 living in their household; they are more likely to be men (55%) than average online ... groceries and household essentials from a shop, choosing to make more of their everyday goods purchases ...
cutting back on other items. "Households are facing a number of pressures on their budgets ...
Product premiumisation and NPD are two features of the dishwashing detergents sector. As the number of households owning a dishwasher has increased (up 42% in 2010), most innovation has occurred ... of dishwashers is expected to rise, as is the number of one-person households - these tend not to have ...
. This sector is strongly associated with families; penetration is highest in households with children, up to 83 ...
rise only marginally, many households will come under extreme pressure, especially if their mortgages ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.