Search results for Household Appliances

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Confessions of an internet adman

will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...

Philips follows sexy toys with hair removal

removal device - following on from sex toys and high-end kitchen appliances.

Unopened direct mail rates fall in 2008

Pharmaceutical 0.87 8.74 57.65 9 Drink 0.81 24.88 44.65 10 Household appliances 0.8 14.66 4 ... Household appliances 0.2 0.65 21 Household stores 0.17 2.21 22 Supermarkets 0.17 0.08 23 ... appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...

Capital One plunges down list of biggest direct mail spenders

and household equipment suppliers have increased spend on direct mail by 35.5% and 27.2% respectively ...

DSGi hikes digital and direct spend to drive sales

plans to ditch white goods, small kitchen appliances and personal care products from Currys ...

BT plots extension to financial-services offering

Vision households. The review process will not affect BT s incumbent direct agency OgilvyOne, which ...

JML retains All Response for £12m media duties

LONDON - Household goods retailer JML has reappointed its incumbent agency All Response Media

Directwatch: NTL - 'Free calls offer'

are not ready to commit to an entire household communications solution. They do not know which provider ...

Samsung hands £6m IT division job to HTW

Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication ...

Rapier debuts Telewest Broadband drive

The agency has developed direct mail activity for Telewest Broadband that supports its Talk Unlimited phone service. It is targeting 500,000 households in an attempt to persuade them to buy into the service, which gives customers unlimited calls for a fixed monthly sum. Rapier's "boo!" creative uses a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.