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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

appliances. A scientific, insight-driven approach to marketing is the fuel behind that growth, as LG head ...

Confessions of an internet adman

will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...

Philips follows sexy toys with hair removal

removal device - following on from sex toys and high-end kitchen appliances.

Unopened direct mail rates fall in 2008

Pharmaceutical 0.87 8.74 57.65 9 Drink 0.81 24.88 44.65 10 Household appliances 0.8 14.66 4 ... Household appliances 0.2 0.65 21 Household stores 0.17 2.21 22 Supermarkets 0.17 0.08 23 ... appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...

Capital One plunges down list of biggest direct mail spenders

and household equipment suppliers have increased spend on direct mail by 35.5% and 27.2% respectively ...

BT plots extension to financial-services offering

Vision households. The review process will not affect BT s incumbent direct agency OgilvyOne, which ...

JML retains All Response for £12m media duties

LONDON - Household goods retailer JML has reappointed its incumbent agency All Response Media

 

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