to remove filtersHelen Mirren and JLS to front Nintendo Christmas campaign
04 Oct 2010 | by Katherine Levy
the Microsoft Xbox and Sony PlayStation 3. One-in-three UK households have bought a Wii console. ...
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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
appliances. A scientific, insight-driven approach to marketing is the fuel behind that growth, as LG head ...
EDF Energy in push for EcoManager device
20 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
EDF Energy, the UK energy supplier, is launching an energy monitor and appliances controller with a...The EcoManager allows consumers to switch off household appliances remotely, monitor the energy ... consumers to "say goodnight" to their appliances remotely instead of switching off plugs individually ... . The device works by plugging appliances that users wish to control into transmitter plugs ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
Philips follows sexy toys with hair removal
22 Apr 2010 | by Joe Thomas
removal device - following on from sex toys and high-end kitchen appliances.
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
and household equipment suppliers have increased spend on direct mail by 35.5% and 27.2% respectively ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
