% of households now own one, compared with 72% in 2006. Multiple ownership is also becoming common: 40% of households have two or more computers, according to GMI. It appears that while a desktop tends to be shared in a household, laptops are considered personal devices, more in line with mobile phones, so family ...
In a report published today (26 May), Ofcom said that 17% of households in the UK were using mobile broadband and 7% were using it as their only means of internet access (3% in 2009). The research, conducted between September and December last year, measured the average speeds and performance ...
households get more than one, iPad users can t stop going online, and many Kindle owners get around ... ). More tablets please The majority of tablet households - 81% - boast a single device, but 17 ... % for Kindle and 17% for the iPad. The fact that other people in the household are using the primary device ...
and their spending power hit. A 2.5% increase in VAT will mean a 6.2bn increase in household spend ... in 2011. The average UK household will be 225 a year out of pocket, with this figure rising to 448 ... insignificant, but is actually going to have a major impact on many UK households' finances. "For marketers ...
, the YouGov/ Bloomberg Household Economic Activity Tracker (H.E.A.T) suggested consumers are unwilling ...
in the UK, and five million households are signed up to HD services on pay-TV and the free satellite ...
the company and its house-hold goods rivals. Unilever, the UK's third-biggest spender, increased its spend ... retreat from advertising by P G. Meanwhile, Reckitt Benckiser's UK marketing director for household ...
toiletries, healthcare, petcare, savoury home-cooking, spirits, wine, beer and household cleaning Dairy: 8 ... frequency and average spend are all rising; 86% of households bought its chocolate last year. The strongest ... take-home spirits, bought by nearly 20% of households, but 'Smirnoff and vodka are the brand ...
British households. All data is based on the number and value of items being bought by these consumers ...
At this conference, experts take you through all the issues surrounding data management so that you can create more effective campaigns through better targeted marketing. Consumer awareness of data protection is increasing as many household brands actively seek personal statistics from their customers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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