to remove filtersCapital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
and household equipment suppliers have increased spend on direct mail by 35.5% and 27.2% respectively ...
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Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
Pharmaceutical 0.87 8.74 57.65 9 Drink 0.81 24.88 44.65 10 Household appliances 0.8 14.66 4 ... Household appliances 0.2 0.65 21 Household stores 0.17 2.21 22 Supermarkets 0.17 0.08 23 ... appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
toiletries, healthcare, petcare, savoury home-cooking, spirits, wine, beer and household cleaning Dairy: 8 ... frequency and average spend are all rising; 86% of households bought its chocolate last year. The strongest ... take-home spirits, bought by nearly 20% of households, but 'Smirnoff and vodka are the brand ...
Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
British households. All data is based on the number and value of items being bought by these consumers ...
Feminisation of brands
02 Sep 2008 | by Philippa Roberts and Jane Cunningham
been the case that women make 80% of purchase decisions in household categories, but now, in the high ... unveil exclusive research into the women who are their household's chief income earner and a vital market ...
DSGi hikes digital and direct spend to drive sales
28 May 2008 | by Gareth Jones
plans to ditch white goods, small kitchen appliances and personal care products from Currys ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
of the frozen chips market this year, and more than two-thirds of households buy its products. Eyles, who refers ...
Samsung in drive to unify brand identity
19 Feb 2008 | by Ed Kemp
The Korean company will invest in brand-building sponsorship and product design to create a more unified brand spanning products in its mobile, TV, home entertainment, IT, appliances and business divisions. The plans follow the hiring of Max Bonpain last November, as Samsung s head of UK brand ...
BT plots extension to financial-services offering
28 Nov 2007 | by Ed Kemp
Vision households. The review process will not affect BT's incumbent direct agency OgilvyOne, which ...
BT plots extension to financial-services offering
27 Nov 2007 | by Ed Kemp
Vision households. The review process will not affect BT s incumbent direct agency OgilvyOne, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
