World Media in 2005: South Africa
11 Mar 2005
, continues to grow. Multichannel households are also on the increase, due to the cable and satellite company ...
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World Media in 2005: UK
11 Mar 2005
of adspend. Terrestrial channels are struggling to maintain audience share as multichannel households grow: the industry's new regulatory body, Ofcom, estimated in 2004 that more than half of all UK households now have ...
World Media in 2005: India
11 Mar 2005
. The Tata Economic Group estimates that, by 2006, there will be 75 million "consuming class" households ...
The Work: New Campaigns - The World
10 Dec 2004
product category. Tooth Fairy, directed by Jake Scott, features kitchen appliances in a comedy about a ...
OPINION: BEALE ON ... BRITISH GAS
31 Oct 2003 | by Claire Beale, claire.beale@haynet.com
who can't be arsed to turn up, and appliances bent on self-destruction, British Gas wants to offer ...
Eaga talks to direct agencies for energy efficiency business
08 Nov 2002 | by IAN DARBY
appliances behaving badly to demonstrate the need to conserve energy. Helen Cansick, Eaga's deputy head ...
RKCR/Y&R's Energy Saving Trust posters star thieving appliances
25 Oct 2002 | by MARK SWENEY
The Energy Saving Trust is to launch a poster campaign that features electricity-guzzling household
RKCR/Y&R to expand Energy Savings work
22 Mar 2002 | by JEREMY LEE
theme established by its recent TV and radio advertising. The work, through Rainey Kelly Campbell Roalfe/Y good . RKCR/Y The 'Homes behaving badly' idea has proved a very potent vehicle for demonstrating the appliances in your home that should be energy efficient. With this campaign we hope once again to engage ...
NEW MEDIA: SPOTLIGHT ON PACE - Will the Pace decoder help or hinder the digital expansion? Not everyone is sold on the benefit of Pace Technology. Alasdair Reid investigates
01 Feb 2002 | by ALASDAIR REID
of households. It wants to switch off the analogue TV transmission system some time before 2010 ...
CLOSE-UP: LIVE ISSUE/SPOTON - A new system to get advertising targeting SpotOn. New software which helps ad targeting needs agency support, Alasdair Reid says
06 Jul 2001 | by ALASDAIR REID
. In the example that's often used, nappies commercials won't go to households that are completely potty trained. Werther's Originals aren't served into households containing no grandfathers. There ... 's unlikely, for instance, that at any given time, household A will be watching an ad from a totally ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
