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will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
Pharmaceutical 0.87 8.74 57.65 9 Drink 0.81 24.88 44.65 10 Household appliances 0.8 14.66 4 ... Household appliances 0.2 0.65 21 Household stores 0.17 2.21 22 Supermarkets 0.17 0.08 23 ... appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...
for the industry, in that travel and transport companies and household-equipment suppliers have significantly ...
and household equipment suppliers have increased spend on direct mail by 35.5% and 27.2% respectively ...
drops using this creative will target 350,000 households. Louise Maclean, account director at Craik ...
customer database to make tailor-made propositions to each UK household.
The integrated campaign will include door-drops, outdoor, paid-for listings and on-station activity. The door-drop will target around 350,000 households in the M25 area. The campaign kicks off this month, with new bursts of activity in May and September. Communique 360 won the brief following a ...
The idea, devised by Seasons Holidays group marketing director Leslie McCann, is based on giving away complete sets of branded playing cards to generate response from carefully targeted households. These are primarily home-owning couples in their 40s to 60s, many of whom have families. The latest campaign follows ...
operation with over 13m cardholders". Gierkink added: "Last month, we had more UK households earning ...
up with London attractions. A door drop will target around 1.7m households and previous customers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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