Online ad spend: Internet establishes itself as a major advertising medium
25 Jan 2007 | by The Internet Advertising Bureau
, putting the UK ahead of the USA in terms of percentage of households with broadband. Furthermore ...
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Thomas Cook and MyTravel plan to merge operations
12 Feb 2007 | by by Joanne Payne
in the significant value creation being offered by industry consolidation. Thomas Cook is a household name ...
Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006
25 Jan 2007 | by the Internet Advertising Bureau
-growing display medium. Ten million households in the UK are now on broadband, and this is recognised ... with ten million British households now using fast connections, according to the Office of National Statistics. This represents 40% of UK homes, an increase from the 8.5% of households with broadband just ...
Packaging Media unveils holiday promo for Green's mix
03 Nov 2006 | by by Beth McLoughlin
audience." Packaging Media has previously run campaigns for household brands including Tesco, Gu Puds ...
Craik Jones to promote 'Great Britain' for Virgin Trains
14 Aug 2006 | by by Joanne Oatts
drops using this creative will target 350,000 households. Louise Maclean, account director at Craik ...
Holiday company Cendant VRG picks EuroDirect for database task
05 Apr 2005 | by by Staff
customer database to make tailor-made propositions to each UK household.
One chooses Communique 360 for direct work
22 Feb 2005 | by Staff,
The integrated campaign will include door-drops, outdoor, paid-for listings and on-station activity. The door-drop will target around 350,000 households in the M25 area. The campaign kicks off this month, with new bursts of activity in May and September. Communique 360 won the brief following a ...
Seasons Holidays picks LinkDirect for response task
05 Jan 2005 | by Staff,
The idea, devised by Seasons Holidays group marketing director Leslie McCann, is based on giving away complete sets of branded playing cards to generate response from carefully targeted households. These are primarily home-owning couples in their 40s to 60s, many of whom have families. The latest campaign follows ...
Nectar dismisses stories predicting uncertain future
25 Oct 2004 | by Daniel Farey-Jones,
operation with over 13m cardholders". Gierkink added: "Last month, we had more UK households earning ...
Train firms hire Communique 360 for integrated brief
26 Aug 2004 | by Staff,
up with London attractions. A door drop will target around 1.7m households and previous customers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
