Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
for the industry, in that travel and transport companies and household-equipment suppliers have significantly ...
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Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
Pharmaceutical 0.87 8.74 57.65 9 Drink 0.81 24.88 44.65 10 Household appliances 0.8 14.66 4 ... Household appliances 0.2 0.65 21 Household stores 0.17 2.21 22 Supermarkets 0.17 0.08 23 ... appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
and household equipment suppliers have increased spend on direct mail by 35.5% and 27.2% respectively ...
What marketers really need to know about the credit crunch
30 Sep 2008 | by Nicola Clark
forecasts a slow growth in household expenditure in 2008 and 2009, compared with the 1.6% decline ... interest in repairing and rejuvenating household items they already own, as opposed to simply replacing ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
toiletries, healthcare, petcare, savoury home-cooking, spirits, wine, beer and household cleaning Dairy: 8 ... frequency and average spend are all rising; 86% of households bought its chocolate last year. The strongest ... take-home spirits, bought by nearly 20% of households, but 'Smirnoff and vodka are the brand ...
Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
British households. All data is based on the number and value of items being bought by these consumers ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
of the frozen chips market this year, and more than two-thirds of households buy its products. Eyles, who refers ...
Top 10 and bottom 10 ethical brands
29 Apr 2008 | by Nicola Clark
sample of respondents from a panel comprising more than 6m households. The ERI was devised to help ...
Silverjet assigns digital business to Play
11 Jul 2007 | by Gareth Jones
head of marketing, who will develop a long-term plan to help it become a household name. Silverjet ...
Editorial: Travel brands get lost
14 Feb 2007 | by Craig Smith, editor
is a household name and the joining of the two groups will create an even stronger force in this highly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
