The Work: New campaigns - The world
06 Oct 2006
CREDITS Project: People against dirty Client: Eric Ryan, co-founder, Method Brief: Make household ...
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IPA Effectiveness Awards 2006: Silver Award - Travelocity.co.uk
03 Nov 2006
popular, household brand and, in this case, do it within a short period of time. The use of Alan Wicker ...
Craik Jones to promote 'Great Britain' for Virgin Trains
14 Aug 2006 | by by Joanne Oatts
drops using this creative will target 350,000 households. Louise Maclean, account director at Craik ...
The Work: Private View
09 Jun 2006
-TV-challenge-documentalist-trial-event. You don't? Well, check out these prime examples and weep at the sight of a much-loved household name ...
The Work: New Campaigns - UK
22 Apr 2005
-Grain, are purchased by 30 per cent of UK households each year. The company has begun to branch into new markets ...
Holiday company Cendant VRG picks EuroDirect for database task
05 Apr 2005 | by by Staff
customer database to make tailor-made propositions to each UK household.
The Work: New Campaigns - UK
01 Apr 2005
almost 60 per cent of UK households. CLUB 18-30 - JUMP SQUAD Project name: Jump squad Clients ...
Luxury holidays: Premium travel for the masses
16 Mar 2005
greater than expected (see table). The majority (39%) had a household income of £30,000-£50,000 and there was a marked bias in premium travellers toward the AB social classes. Those who had lower household ...
One chooses Communique 360 for direct work
22 Feb 2005 | by Staff,
The integrated campaign will include door-drops, outdoor, paid-for listings and on-station activity. The door-drop will target around 350,000 households in the M25 area. The campaign kicks off this month, with new bursts of activity in May and September. Communique 360 won the brief following a ...
Seasons Holidays picks LinkDirect for response task
05 Jan 2005 | by Staff,
The idea, devised by Seasons Holidays group marketing director Leslie McCann, is based on giving away complete sets of branded playing cards to generate response from carefully targeted households. These are primarily home-owning couples in their 40s to 60s, many of whom have families. The latest campaign follows ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
