The BTAA Awards 2008: Gold Award - Household Appliances
14 Mar 2008
Gold Award: 60-90-Second TV Commercial
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Gold Award: European Advertising
Gold Award: 60-90-Second TV Commercial
The Energy Savings Trust (EST) is calling on the Scottish Executive to ban energy-inefficient appliances.
Hotwire PR - the hi-tech agency founded by former Miller Shandwick CEO Kristin Syltevik - has hired a specialist to launch and head its appliances and services division. Muna Azzawi joins from Firefly Communications, where she worked for nearly three years, most recently as a director....
Household-paper brands are holding firm against own-label, but heavy discounting is an issue when...for manufacturers. Justifying added-value benefits on items such as toilet tissue when household budgets are being ... in facial tissues. In 2010, household paper sales reached 1.74bn according to Mintel, but much ... has lifted sales - 23% of households have more than one bathroom, up from 21% in 2006. Three in 10 ...
entertaining at home, such as dinner parties, has helped boost household-cleaner sales. Over the past five ... householders are averse to devoting long periods of time to tidying up, more than three-quarters of adults care ... products as essential buys. In the same way as many FMCG sectors, however, the household-cleaners market ...
. One might assume, therefore, that household fresheners would benefit from the stay-at-home trend ... were used in 17m UK homes. Ninety-four per cent of the market is accounted for by the household ... promotions. Within the total household products market, fresheners account for 13% of value sales ...
LONDON - Shower radios, electric candles and electric nailfiles were voted the worst household...;} The shower radio has come top of the list of worst household gadgets, cited by 49% of in a random survey ... that recommendations from friends or family had enticed them into buying many of their most useless household gadgets ... -fareast-language:#0400; mso-bidi-language:#0400;} Top 20 Worst Household Gadgets ...
LONDON - Comet is running a scrappage scheme for domestic appliances, offering 20% off large kitchen appliances including brands like Bosch, Neff and Siemens.
Pulse Home Products has appointed Brazen to handle PR for its Breville electrical appliances brand.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.