Paper Round (23 July) - Which brands are advertising in the national press?
23 Jul 2010 | by Sarah Johnson
electronics deals, including offers on TVs, laptops, cameras and household appliances with an ad in The Sun ...
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MG OMD wins Russell Hobbs and Remington
18 Jan 2011 | by Katherine Levy
Kitchen and household appliance specialist Spectrum Brands has appointed Manning Gottlieb OMD...in 1952 and produces household appliances such as kettles and toasters. The Remington brand dates back ...
Households have more money but are too scared to spend it
30 Jun 2009 | by Sue Unerman
Young reports that the average UK household - one that has had no change of employment status - has 25 ... to the company's Annual Discretionary Income Study, the typical UK household has an extra 200 per month. Yes ...
Digital TV take-up reaches 73% of UK households
29 Jun 2009 | by Sara Kimberley
LONDON - The use of digital television in UK households has increased by 5.7% year on year to 73
Discovery Networks UK renews sponsorship deal with Kärcher
02 Apr 2012 | by Nick Batten
Kärcher, the manufacturer of cleaning appliances, has renewed its sponsorship deal with Discovery
Trend report: Outdoor targets the business traveller
11 Apr 2012 | by Ben Bold
(26%), business and industrial (25%) and electronics and household appliances (14%), while automotive ...
Almost 13 million homes pay for extra TV channels
06 Apr 2009 | by Maisie McCabe
LONDON - Almost half of the households with television in the UK are choosing to pay for additional...television households pay for some form of digital TV for their main TV set, equivalent to 12.7 million homes. The survey showed 39.3% of television households have free digital television, about 10 million homes. The survey showed 88.8% of households in the UK have a digital TV service, up 2.4% year on year, and leaves ...
Starcom MediaVest Group signs up for convergence research
27 Aug 2010 | by Katherine Levy
(ACB) to examine how advertising impact differs across household media platforms....The research project, called 1-3-9 Media Lab, is currently supported by the BBC, Microsoft and Channel 4. It is investigating how consumption relationships vary between platforms such as on-demand services and live and time-shifted TV viewing. The study follows a range of households and investigates ...
Barb to measure web TV viewing
01 Jul 2011 | by Ben Bold
the introduction of a web TV-viewing meter to UK households.
Adoption reality show centrepiece of new C4 schedule
26 Mar 2009 | by Tristan O'Carroll
of the season, Adopt Me, following four households of would-be adopters.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
