Rufus Leonard wins two briefs from Beiersdorf
23 May 2008 | by Staff
LONDON - Digital agency Rufus Leonard has picked up two briefs from household goods giant
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Acxiom launches its latest segmentation tool
01 Feb 2007 | by by Mark Banham
LONDON - Acxiom has launched the latest version of its Personicx household segmentation tool....Personicx v2 gives marketers access to accurate data on consumers at household level, classifying ... market place, UK households have been reclassified and redistributed across the new solution ... -up of households in Personicx v2 reflects the current market place, making it the most up-to-date segmentation tool ...
Brand cull pays off for Reckitt Benckiser
16 Aug 2000 | by Camilla Palmer
Household products group Reckitt Benckiser said a strategy of culling brands, such as that being...LONDON (Brand Republic) – Household products group Reckitt Benckiser said a strategy of culling brands, such as that being pursued by Procter 171m, with sales growing at 3% to 1.56bn. According ... restructured itself into two divisions –- concentrating on food and household products –- in a bid ...
Procter & Gamble restructures global business units
15 May 2007 | by Staff
the business into beauty care, global health and well being, and household care....-chairman of global household care. Robert A Steele, currently group president of global household care, is promoted ...
NEWS: Consolidated to unblock the UK’s view of Dyno-Rod
16 Aug 1996 | by LEXIE GODDARD
,000 on a PR drive to persuade people to use it for other emergency household repairs....Dyno-Rod, best known for its work unblocking the nation s drains, is spending around pounds 100,000 on a PR drive to persuade people to use it for other emergency household repairs. Consolidated Communications is to execute the campaign, after winning the contract from Dyno-Rod s incumbent agency Handel ...
B2e's home mover product gains UK-wide coverage
07 Dec 2006 | by by Joe Lepper
LONDON - Data firm B2e has bolstered its Eventis product, which aims to identify householders
DirecTV and TNS ink audience measurement deal
18 Sep 2006 | by by Staff
, to launch audience measurement services that will focus on DirecTV interactive subscriber households.
Miller Bainbridge appoints Fox as client partner
29 Mar 2007 | by Alex Donohue
Fox will work on Miller Bainbridge s Toyota and kitchen appliance firm Beko accounts, where she will be responsible for business development. Her role is a newly-created position. Whilst at Partners Andrew Aldridge, Fox managed the agency s Lloyds TSB, Lexus and RAC accounts. Fox said: There is a really strong ...
Jaywing launches new Smartlists
27 Nov 2008 | by Ben Bold
categories, including mother and baby (280,000 households), young family (540,000 households), mail order mums (480,000 households), child savings plan (360,000 households) and charity donors (1.4m households ...
Experian rolls out Mosaic in the US
21 Dec 2006 | by by Staff
Mosaic USA classifies all US households and neighbourhoods into 60 types and 12 lifestyle groups based on demographic, socio-economic and behavioural characteristics. It draws on Experian's information and data on more than 110m households in the US. Experian said Mosaic USA would be useful ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
