RKCR/Y&R's Energy Saving Trust posters star thieving appliances
25 Oct 2002 | by MARK SWENEY
The Energy Saving Trust is to launch a poster campaign that features electricity-guzzling household
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Electrolux stages £20m pan-Euro media review
11 Apr 2003 | by Jeremy Lee
Electrolux, the world's largest maker of household appliances, has put its 20 million pan
MG OMD wins Russell Hobbs and Remington
18 Jan 2011 | by Katherine Levy
Kitchen and household appliance specialist Spectrum Brands has appointed Manning Gottlieb OMD...in 1952 and produces household appliances such as kettles and toasters. The Remington brand dates back ...
NEWS: Merloni in hunt for agency to deal with New World cookers
02 Feb 1996
Merloni Domestic Appliances, manufacturer of such household names as Ariston and New World cookers...Merloni Domestic Appliances, manufacturer of such household names as Ariston and New World cookers, is talking to shops about adding another agency to its roster. Merloni has already seen eight London agencies to take its Warrington- based New World cookers division above the line ...
NEWS: BST-BDDP picks up Vidal Sassoon hair appliance account
20 Sep 1996
BST-BDDP has been appointed to handle the first UK-created ads for Vidal Sassoon hair appliances....BST-BDDP has been appointed to handle the first UK-created ads for Vidal Sassoon hair appliances ... Latitude s work for the appliances range on to UK TV for the first time last November. BST was appointed by Kevin James, the managing director of (HOT) UK, which markets Vidal Sassoon hair appliances ...
Electrolux UK axes corporate PR
19 Jun 1998 | by JULIETTE GARSIDE
of Electrolux s three UK divisions: household appliances; professional appliances, which makes equipment ... manager Tina Withington oversees communications for the household appliance division, which markets ...
Sector Insight: Household paper
07 Jul 2011 | by Jane Bainbridge
Household-paper brands are holding firm against own-label, but heavy discounting is an issue when...for manufacturers. Justifying added-value benefits on items such as toilet tissue when household budgets are being ... in facial tissues. In 2010, household paper sales reached 1.74bn according to Mintel, but much ... has lifted sales - 23% of households have more than one bathroom, up from 21% in 2006. Three in 10 ...
Sector insight: Household fresheners
27 Jan 2010 | by Jane Bainbridge
. One might assume, therefore, that household fresheners would benefit from the stay-at-home trend ... were used in 17m UK homes. Ninety-four per cent of the market is accounted for by the household ... promotions. Within the total household products market, fresheners account for 13% of value sales ...
Sector Insight: Household cleaners
18 Jan 2011 | by Jane Bainbridge
entertaining at home, such as dinner parties, has helped boost household-cleaner sales. Over the past five ... householders are averse to devoting long periods of time to tidying up, more than three-quarters of adults care ... products as essential buys. In the same way as many FMCG sectors, however, the household-cleaners market ...
Electrolux pools £20m media business
09 Oct 2003 | by Colin Grimshaw
The household appliances firm said the decision to consolidate its roster was in line with the group's strategy to focus on fewer brands, with Electrolux as the main brand. ZenithOptimedia was not an incumbent but its direct agency, Zed Media, held the bulk of the UK account. When Electrolux indicated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
