MTV
29 May 2012
that stretched to 1.6m households. The brand's VMAs began in 1984 with a memorable performance of Like a ... , and its channels reach 508m households worldwide. It has had a strong influence on film, too ...
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Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...
West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
huge audience and is further step in our mission to make Zoopla a household name, synonymous ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
with state of the art equipment. But we didn't stop there: we created a partnership with Core Performance ...
The man who would be king
17 May 2012
Jean-Yves Naouri may divide opinion but the ex-paratrooper is well-equipped to see off...'s equipment before they jumped: "As I did so, their eyes were telling me 'Don't screw up'. The circumstances ...
Brother targets small businesses with Channel 4 sponsorship
14 May 2012 | by Nick Batten
Office equipment brand Brother is sponsoring Channel 4's 'inspirational' programmes including
Thai company set for Birds Eye bid
14 May 2012 | by John Reynolds
The proposed acquisition by Bangkok-based Charoen Pokphand Foods will mean that Birds Eye will be the next British household name to be acquired by an Asian company. It follows the recent takeover of Weetabix by China's Bright Food for 1.2bn. It was disclosed last year that private equity firm Permira ...
Innovation at the speed of thought
10 May 2012
, they should also equip you to flourish in it. 1. A Smith Wesson beats four aces We borrowed ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
s healthcare, personal care and household brand portfolio. Before taking this all-encompassing role, Gaa ...
Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
by a Brochure Store app and a direct marketing campaign that will target 100,000 households to promote ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
