Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
television. This is known as the second-screen phenomenon and is now becoming the norm in many households ...
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Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
, as Samsung attempts to drive home its role as wireless communications equipment sponsor of London 2012 ...
O2 Priority Moments crowdsourcing favours Nando's
15 May 2012 | by Nick Batten
and budgets are tight across many UK households, so this is a further demonstration of how we re listening ...
Twelve months on and the ICO is ready to enforce 'cookie' law
30 Apr 2012 | by Sarah Johnson
information on a user s equipment such as their computer or mobile device and website owners will now need ...
Citroen ties up with Facebook for 'first' crowsourced production vehicle
03 Apr 2012 | by Alex Brownsell
The C1 Connexion project will let Facebook users specify six configuration elements: the number of doors; exterior and interior colours; equipment such as Bluetooth or sat nav; and alloy wheels. The campaign is based at the French marque's Facebook hub, www.facebook.com/citroenuk , and will carry ...
Shop Direct in push to link print to digital marketing
03 Apr 2012 | by Matthew Chapman
-the-scenes video of the designer, which will introduce his range of homewares when a mobile device equipped ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
of making athletic equipment or sports apparel P G is in the business of helping mums. From nappy changes ... , schools can t afford sports programs or equipment or coaches so it can be a big challenge for parents ...
Industry View: Will Apple unveil an iPad 3 tonight?
07 Mar 2012 | by Matthew Chapman
this adds up to a tablet that is well-equipped for seamless usage around the home, bringing together ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
. Huawei is the largest China-based networking and telecommunications equipment supplier, and the second-largest supplier of mobile telecoms infrastructure equipment in the world (after Ericsson). Like Huawei, ZTE is headquartered in Shenzhen; it is the second-largest Chinese telecoms equipment maker, measured by 2011 revenues ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... that people will not use social-media platforms to interact with mundane household products. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
