Futura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
in 2010-11. Despite this, only 11 per cent of British households regularly buy feta and less than five per ...
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Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK households that use bottled water or filter jugs at home. Citizen has been tasked with handling a high ...
Honda hands online relaunch brief to LBi
12 Apr 2012 | by Ian Darby
to experience its cars, motorbikes and power equipment. The agency's brief is a new one but Honda has ...
WCRS lands Safestore advertising account
12 Apr 2012 | by Katherine Levy
've found a partner we think well-equipped to help us exceed our big ambitions." Rick Hirst, the client ...
The Red Consultancy reshapes consumer offering
05 Apr 2012 | by Sara Luker
-being, beauty, parenting, household, food and nutrition sectors. Play aims to specialise in lifestyle ...
Agency ownership: Public Vs Private
15 Mar 2012 | by Alec Mattinson
equipped for this process if they are supported by an upward share price: 'The moment the share price ...
Blender company Vitamix brings in Publicasity
14 Mar 2012 | by Matt Cartmell
The agency has been briefed to deliver an integrated campaign aimed at raising awareness and driving brand preference for the kitchen appliance company. Vitamix international household marketing director Tom Connors said: We were keen to work with an agency that not only had the relevant sector ...
Industry View: Will Apple unveil an iPad 3 tonight?
07 Mar 2012 | by Matthew Chapman
this adds up to a tablet that is well-equipped for seamless usage around the home, bringing together ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... that people will not use social-media platforms to interact with mundane household products. ...
Electrolux reviews £25m ad business
09 Feb 2012 | by Anne Cassidy
Electrolux, the household appliance manufacturer, is reviewing its £25 million pan-European ad
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
