Search results for Household Equipment

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Sector Insight: soap, bath and shower

s healthcare, personal care and household brand portfolio. Before taking this all-encompassing role, Gaa ...

John Lewis to open dedicated Olympic shops

equipment, homeware and jewellery. Some of the products will be exclusive to the deparment store. As part ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

3. Talent for the digital era The challenges of creating a marketing team equipped for a digital ...

How brands are innovating their way out of the 'squeezed middle'

through and redefine themselves outside the middle ground. In the household and laundry category, where ... been a key way of rebuilding category sales and brands' margins. By innovating in this way, household ...

P&G Marc Pritchard: The full WACL speech

of making athletic equipment or sports apparel P G is in the business of helping mums. From nappy changes ... , schools can t afford sports programs or equipment or coaches so it can be a big challenge for parents ...

Boris teams up with P&G to kick off capital clean-up

household brands Flash, Febreeze and Ariel. A Flash "landmark" on the Southbank will draw attention ...

Identifying the taste setters

and 34 years old, often in full time employment and responsible for the household s grocery shopping ...

Trends in audience behaviour around TV and online video

cancelled. The Cosby Show had 50% household reach at its peak in the late 80s. These days American idol ... video audience is more affluent in terms of both education and household income. Putting ...

Consumer insight: what marketers need to know about the New Type A woman

More than four in 10 ABC1 women are their household's chief income earners. Source: TGI Jan ... income-earner in their household Multi-taskers 77% of NTAs say they want to be the best they can ...

Digital killed the marketing star

', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... that people will not use social-media platforms to interact with mundane household products. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.