City & Corporate: Retailers warned to change tack
17 Oct 2008 | by Alec Mattinson
.' Amid the doom and gloom, a number of household names including Sainsbury's, WHSmith and JD Sports have ...
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Campaigns: Retail - Netto overcomes 'discount' image
12 Dec 2008
Netto's household penetration was also up by 12 per cent. ...
How has Tesco got away with it for so long?
25 Nov 2005 | by Kate Nicholas, kate.nicholas@haynet.com
included - in no particular order - furniture, cooking equipment, garden furniture, sports equipment, soft ...
Campaign: Corporate PR - C&W boosts logistics service for Royal Mail
18 Jun 2004 | by Mary Cowlett
from the EU's Waste Electrical and Electronic Equipment (WEEE) Directive - which, by August 2005 ...
News Analysis: Tesco's PR battle to stay at the top
30 Apr 2004
which raised £17.5m and provided more than £84m of equipment in its Computers for Schools programme ...
ABS names Brodeur as sole PR agency
14 Mar 2003
equipment or even home furnishings for businesses, such as private care homes. Argos sells around 82 ...
M&F lands Lloydspharmacy remit
24 May 2002
on the account next month, will be tasked with building the brand into a household name. The agency ...
STOP PRESS: Nelson Bostock Communications hired by Olympia
15 Mar 2002
CONSUMER: Nelson Bostock Communications has been hired by German business equipment manufacturer
JCPR to 'demystify' DVDs in consumer campaign
28 Sep 2001
The UK DVD Committee is to attempt to 'break down women's household veto' in a PR drive to increase sales. The trade marketing forum has taken on Jackie Cooper PR to drive the campaign, aimed at 'demystifying' the home entertainment products. According to JCPR account manager Jazz ...
Attenborough wins Littlewoods job
21 Sep 2001 | by ED SHELTON
and trade media. Agency MD Nick Attenborough said the work would be about fashion, household ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
