Search results for Household Equipment

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The truth about youth: Do you know Generation Z?

marketing director Sheila Mitchell said: 'The aim of the new youth strategy is to better equip young people ...

Digital killed the marketing star

', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... that people will not use social-media platforms to interact with mundane household products. ...

Little Chef in £30m restaurant revamp

RCapital, which saved the chain from bankruptcy in 2007, could open the new restaurants over the next five years as part of the strategy overseen by RCapital chairman Graham Sims, BP's former retail director. Little Chef restaurants will also be equipped with drive-through services at some branches ...

Profile: Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC

nationwide. This, hopes KFC, will up the ante against it rivals, leaving it better-equipped to take on more ...

Helen Edwards on Branding: First-mover disadvantage

points of leverage that small brands can enjoy over behemoths. In 2007, the fast-growing household ...

Biggest Brands: Top 100 advertisers 2011

- Beauty Nice'n easy Perfect 10 and Nice'n easy Foam. - Household Actilift technology introduced across ...

The Year Ahead

, Global category director for surface care Reckitt Benckiser The household, healthcare and personal ...

Editor's Comment: Sky's the limit

To some extent, this may soon be possible, thanks to a new initiative from Sky to provide up to 10m UK households with a range of energy services, including maintenance and repair. The plan ... business. After all, it has a well-oiled infrastructure in place, spanning vans, equipment and trained ...

Helen Edwards on Branding: Not all it's cracked up to be

. The head of the household and his family sat at the 'high' end of the hall on a raised table; the rest of the household sat in strict hierarchical order at the tables arranged beneath them. - In the agency world ...

New Year VAT increase to trigger £2.3bn consumer squeeze

and their spending power hit. A 2.5% increase in VAT will mean a 6.2bn increase in household spend ... in 2011. The average UK household will be 225 a year out of pocket, with this figure rising to 448 ... insignificant, but is actually going to have a major impact on many UK households' finances. "For marketers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.