Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...
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Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK households that use bottled water or filter jugs at home. Citizen has been tasked with handling a high ...
Futura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
in 2010-11. Despite this, only 11 per cent of British households regularly buy feta and less than five per ...
Jammie Dodgers introduces Choccie Dodger Monkey
25 Apr 2012 | by Kate Lloyd
Burton's Jammie Dodgers, the household biscuit favourite, is launching a campaign to support a new
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
marketing director Sheila Mitchell said: 'The aim of the new youth strategy is to better equip young people ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
3. Talent for the digital era The challenges of creating a marketing team equipped for a digital ...
Chewits internet game dodges food pressure group complaint
14 Mar 2012 | by John Reynolds
, various fruits and sports equipment were displayed. Those transferred to the top of the screen once Chewie ... distinction in the way the fruit and sports equipment appeared in the game, to the way the Chewits appeared ...
Tapping into the potential of GenerationYNot
09 Mar 2012 | by Nicola Clark
in their households and 90% earn more than 40,000 a year. As businesswoman and West Ham United vice-chairman Karren ...
Tesco hires UK marketing chief
28 Feb 2012 | by Rachel Barnes
would "better equip the business to make life better for our customers". Mason, who also heads up ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... that people will not use social-media platforms to interact with mundane household products. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
